LBS Juice Bus
Where Business Education Leaves Campus and Gets Real.
The Juice Bus is a free shuttle operated by Western Michigan University’s Leadership & Business Strategy (LBS) program thanks to the generous support of the Monroe-Brown Foundation and the Hall Foundation Initiative Fund.
It connects WMU students directly to Downtown Kalamazoo, where they participate in a practicum at Sleeping Giant Capital, mentorship events, and community experiences.
The Juice Bus makes this possible turning Kalamazoo into both a classroom and a launchpad for future leaders.
Route & Stops
The Juice Bus runs a continuous loop between WMU and Downtown Kalamazoo. Stops include:
• Central Bus stop at WMU on Wilber
• Sleeping Giant Capital HQ, 277 S. Rose Street
• Kalamazoo Mall
Schedule
Tuesday and Thursdays: 11:00AM - 8:00PM
Saturdays: 11:00AM - 8:00PM
Frequency: Continuous loop approximately every 20-30 minutes.
• Free for all WMU students — simply show your Bronco ID to board.
• Priority use Tuesday and Thursday for LBS students. Open to all students on Saturdays.
Who Can Ride?
Incentives for Riding
Students can earn rewards by riding The Juice Bus.
• Downtown Business Discounts: Show your WMU ID at participating businesses for student-only offers.
• Event Access: Some partner events and mentorship sessions are accessible only via shuttle registration.
• Giveaways: Periodic “Ride the Juice” promotions with prizes and LBS merchandise.
Vehicle and Safety Details
• 24-passenger, ADA-accessible shuttle
• Operated by Groome Transportation (est. 1934)
• Professional drivers trained in customer service and safety
• GPS-equipped and camera-monitored for reliability and real-time support