Bronconess Wine
As part of our Leadership and Business Strategy Program, you’ll have the opportunity to join the Bronconess team — a fully-operated student business where you help run a real wine brand from marketing and product strategy to distribution and scholarship impact. 100% of profits fund scholarships, while you gain hands-on skills in business leadership, decision making, and purpose-driven profit.
Born from a global partnership, Bronconess began when WMU professors Dr. Derrick McIver and Dr. Doug Lepisto challenged students to turn an idea into impact. What started as a study-abroad collaboration with Italian winemaker Silvio Tremonte evolved into a purpose-driven brand that proves great business can create shared benefit — for students, partners, and the community.
Visit Bronconess Website and Learn More →
Learn Business. Pouring Purpose Into Every Bottle.
Join the Bronconess Team
With Bronconess wines now available in over 100 stores across Michigan — including Meijer, Costco, Trader Joe’s, and Harding’s — our student-led brand continues to look for talented individuals to join the team.
If you’re part of the Haworth College of Business, you can apply to join the Bronconess team through MGMT 2511, offered every fall and spring semester. This practicum elective gives students a hands-on opportunity to lead a real business while earning academic credit.
You’ll collaborate with peers, faculty mentors, and community partners to shape the direction of Bronconess.
Roles and Positions
• Brand Manager – Shape the story, voice, and identity of Bronconess.
• Product Manager – Oversee quality, sourcing, and production strategy.
• Chief of Events – Coordinate activations and tasting events.
• Chief of Marketing – Lead digital strategy and campaign execution.
• Chief of Research & Development – Identify growth opportunities and new product ideas.
• Chief of Finance – Manage budgets, forecasting, and performance tracking.
• Sales Associate – Strengthen retail relationships and in-store visibility.
Class Schedule: Monday & Wednesday, 9:30-10:45 AM
When It’s Offered:
Every Fall and Spring semester
This course runs twice a year to fit your academic schedule.
Application:
Admission to Bronconess is based on a rolling application process and team fit. Dual-enrolled and WMU students are encouraged to apply, as positions are filled each semester based on leadership potential and alignment with team needs.
